McDonald’s Musical “Lovin”
“Bilingual singer Leslie Grace stars in a musical set in McDonald’s, in a branded content effort by the fast food brand aimed at the Hispanic market. Created by McDonald’s Hispanic agency Alma and directed by actor/director Daniel “Cloud” Campos, the online film (which has been trailed on TV) starts with Grace trying to write a song in a McDonald’s restaurant. Her waiter, played by Campos, and the other customers burst into song, inspiring her to sing a new version of her song “Solita Me Voy.” It’s all great, feel-good fun, aimed at appealing to Hispanic Millennials.
In a statement, Alma’s president and CCO Luis Miguel Messianu explained how the project came about: “About a year ago, Leslie was warming up for an interview and reminiscing about her happy childhood and going to McDonald’s with her dad, which was down the street from her mom’s salon. She didn’t know she was being recorded, but my friend from Sony shared the soundbyte with me and we’ve been working on an idea for her to partner with McDonald’s ever since.”
Text from Creativity Online.